LinkedIn Profile Secrets for CPAs
Friday, September 20, 2024
Webcast or Webinar, Online
2:30 PM - 4:30 PM (opens at 2:00 PM) EST
2Credits
Technical Business
Registration is Open
Members
$89.00 Regular Price
Non-Members
$119.00 Regular Price
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$40.00 Members / $56.00 Non-Members
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Course Type: Webcast
Course Code: 24/CX48276
Level: Basic
Vendor: CPA Crossings, LLC
Field of Study: Communications and Marketing
Overview:
Today's CPAs can expect their prospects, clients, referral partners, and candidates to research them on LinkedIn. The good news is that you can leverage LinkedIn to craft a digital presence that demonstrates your expertise, showcases your personal brand, and aligns with your values. Learn how to create a LinkedIn profile that is not just a resume but a valuable marketing tool for your CPA business. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.Objectives:
After attending this presentation you will be able to...
- Make immediate improvements to your LinkedIn profile
- Position yourself to attract clients, prospects, or candidates (instead of your current resume version)
- Showcase your credentials, education, experience, and personal brand
Major Topics:
The major topics covered in this class include:
- Effective branding and LinkedIn profile positioning for CPAs
- Best practices and tips for each profile feature
- Optimizing language and words to attract clients: Your headline, essay, descriptions, and keywords
- Sizzle elements: Your headshot, background banner, videos, and media
- Essential LinkedIn settings and privacy for CPAs
Major Topics:
The major topics covered in this class include:
- Effective branding and LinkedIn profile positioning for CPAs
- Best practices and tips for each profile feature
- Optimizing language and words to attract clients: Your headline, essay, descriptions, and keywords
- Sizzle elements: Your headshot, background banner, videos, and media
- Essential LinkedIn settings and privacy for CPAs