Surgent's Getting Ahead: The Art of Marketing for CPAs
Tuesday, August 20, 2024
Webcast or Webinar, Online
10:00AM - 12:00PM (opens at 9:30 AM) EST
2Credits
Technical Business
Registration is Open
Members
$99.00 Regular Price
Non-Members
$129.00 Regular Price
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Course Type: Webcast
Course Code: 24/SUAMC241
Level: Intermediate
Vendor: Surgent
Field of Study: Communications and Marketing
Overview:
To many clients, CPA firms all look the same. While services and specialties may vary significantlyfrom one firm to another, it is hard for the average person to see this by simply looking at the signoutside our office door. Is there any way to make us stand out more to the outside world? Throughsurveys, statistics, and examples, this course looks at how CPA firms can develop a marketing planbeyond just relying on referrals. We look at the pluses and minuses of various marketing channels,regulatory constraints, and how to measure success in the competitive financial services space.Objectives:
- Identify common problems involved in marketing CPA services
- State the common elements of a marketing plan for a service organization
- List ethical considerations and common state regulatory requirements CPA firms must abide by in their marketing practices
- Describe what survey data and statistics show about the effectiveness of various marketing channels
- Describe how to develop metrics to measure the success of marketing efforts
Major Topics:
- Challenges of marketing CPA firms
- Developing marketing strategy
- Elements of a marketing plan
- Example: CPA firm marketing plan
- Marketing regulatory/AICPA issues
- Picking the right marketing channels
- Marketing channel statistical analysis
- Developing marketing metrics
Major Topics:
- Challenges of marketing CPA firms
- Developing marketing strategy
- Elements of a marketing plan
- Example: CPA firm marketing plan
- Marketing regulatory/AICPA issues
- Picking the right marketing channels
- Marketing channel statistical analysis
- Developing marketing metrics