In today's competitive market, business development is critical to survival. Business development can be defined as attracting new business and retaining quality business. This is a challenging task one that requires knowledge, experience, patience, and a plan. Business development does not happen overnight. It is a process of developing relationships over time and having a plan in place in order to achieve your goals the earlier that a professional understands the process of business development, the more profitable to the organization they become. Participants of this course will learn the skills necessary to attract new business and develop relationships to retain current business.