South Florida Accounting Conference (SFAC)
Member Price $650.00
Price will increase by $150 on 10/19
Non-Member Price $900.00
Price will increase by $150 on 10/19
Overview
Engage. Elevate. Evolve.
Pack your sunglasses and get ready to grow! Come engage with peers, elevate the profession, and evolve your perspective during the FICPA’s exclusive South Florida Accounting Conference at the legendary Fontainebleau Miami Beach.Trending Topics. Iconic Venue. Total Vibe.
This reimagined beachside experience brings together top thought leaders for conversations that matter. From accounting, auditing, and finance to the hottest topics shaking up the profession—like AI, CAS, tariffs, NIL in sports, and ethical tech—you’ll hear it all first, right here.- Firm Management & Practice Growth
- Hospitality, Tourism & Niche Industries
- Business Strategy & Leadership
- Emerging Trends & the Future of Accounting
Make It a Mini Getaway
Arrive a little early (Nov. 17 | 12:30–5 p.m.) and knock out your 4-hour Florida Board-approved ethics course. Created with the DBPR, this high-quality session is available as a conference add-on or stand-alone registration.Where Style Meets Substance
Nestled in the heart of Miami Beach, the Fontainebleau blends iconic glamour with modern luxury. Lounge poolside, walk the beach at sunrise, browse chic boutiques, or unwind at a resort bar after a day of learning. There’s no better place to connect and recharge than this oceanside gem.Book with our exclusive SFAC attendee rate (shared in your registration confirmation) by October 18th to lock in your room and soak up the full Fontainebleau experience.
CPE Credit:
$tack the $avings!
In addition to FICPA member and early registration discounts, save an additional 10% when registering five to seven from your organization and 15% on eight or more. Call Member Services for more information: 1-800-342-3197.
FICPA Members save even more. Not a member? Join today at ficpa.org/JoinToday.
Social Media
Follow the FICPA on Linked in, Facebook, Instagram and X and share news about this conference using the hashtag #FICPASFAC.
Cancellation Policy
We love to see you commit to the SFAC early, but know sometimes life forces schedules to change. If that happens, you have options. Please let our member services team know which option you select below:- Receive a full refund to your original payment method, transfer your balance to a future event, or place money on account by canceling before October 20th, 2025. Call or email MSC at msc@ficpa.org or call 850-224-2727.
- Receive a partial refund to your original payment method, transfer your balance to a future event, or place money on account, minus the event cancellation fee of $150 by canceling on or after October 20th, 2025. Call or email MSC at msc@ficpa.org or call 850-224-2727.
Please review the FICPA CPE Policies for additional information: CPE Policies
Highlights
- Firm Management
- Hospitality & Tourism
- Business Strategy
- Leadership
- Emerging Trends
Prerequisites
NoneDesigned For
CPAs, accountants, and other finance professionals
Objectives
- Elevate your Firm practice and growth
- Discuss hot topics in Hospitality, Tourism and other Niche Industries
- Look to the future in our Emerging Trends series
Notice
Conference and Hotel Location
Fontainebleau Miami Beach
4441 Collins Avenue
Miami Beach, FL 33140
FICPA Room Rate:
$279++ Deluxe Room ($30 for each additional guest)
$25 Resort Fee
Hotel Cutoff Deadline: Friday, October 18, 2025*
*Reservations made after the cutoff date will be subject to availability and current room rate. Please note that the conference accommodation rate is subject to sell out prior to the advertised reservation cut off date.
*** Upon completion of your registration for the conference, you will receive an email confirmation with the hotel link to book your accommodations***
Presenting Sponsor
Connectivity Sponsor
Networking Sponsor
Exhibitors
Monday, November 17th
Optional Session
- Ethics: Protecting the Integrity of Florida CPAs (0004980)
CPAs face many complex and challenging ethical issues. This course addresses the ethical and professional obligations CPAs have to their clients, employers, colleagues, regulators, and to the public. Explore trends in business and professional ethics, along with the specific rules and requirements applicable to CPAs outlined in Florida Statutes, the Rules of the Florida Board of Accountancy, and the AICPA Code of Professional Conduct. The course fulfills the biennial ethics requirement for Florida CPAs.
Credits: 4 - Ethics
This session is available to registrants only.
- Member Price
- $175.00
- Non-Member Price
- $240.00
Session Pricing:
Tuesday, November 18th
General Session
- Registration & Breakfast
This session is available to registrants only.
General Session
- Session Details Coming Soon - Entertainment and Athletics
Credits: 1 - To Be Determined
This session is available to registrants only.
Breakout Session
- Firm Management & Practice Growth: Mergers & Acquisitions
Credits: 1 - To Be Determined
This session is available to registrants only.
- Hospitality, Tourism & Niche Industry Insights: Payment Trends in Travel and Tourism
Credits: 1 - To Be Determined
This session is available to registrants only.
Breakout Session
- Firm Management & Practice Growth: CAS
Credits: 1 - To Be Determined
This session is available to registrants only.
- Hospitality, Tourism & Niche Industry Insights: Revenue Recognition
Credits: 1 - To Be Determined
This session is available to registrants only.
Breakout Session
- Firm Management & Practice Growth: Session 3
Credits: 1 - To Be Determined
This session is available to registrants only.
- Hospitality, Tourism & Niche Industry Insights: Session 3
Credits: 1 - To Be Determined
This session is available to registrants only.
Optional Session
- Session Details Coming Soon - Cybersecurity
Credits: 1 - To Be Determined
This session is available to registrants only.
Breakout Session
- Firm Management & Practice Growth: Private Equity and Alternate Investments
Credits: 1 - To Be Determined
This session is available to registrants only.
- Hospitality, Tourism & Niche Industry Insights: Leadership and Hospitality Pipelines
Credits: 1 - To Be Determined
This session is available to registrants only.
Breakout Session
- Firm Management & Practice Growth: Financial Planning
Credits: 1 - To Be Determined
This session is available to registrants only.
- Hospitality, Tourism & Niche Industry Insights: Fraud in Hospitality
Credits: 1 - To Be Determined
This session is available to registrants only.
General Session
- Session Details Coming Soon - Economics
Credits: 1 - To Be Determined
This session is available to registrants only.
Optional Session
- Happy Hour
This session is available to registrants only.
Wednesday, November 19th
General Session
- Registration & Breakfast
This session is available to registrants only.
General Session
- State of the Profession
Shelly Weir, President & CEO, Florida Institute of CPAsShelly Weir
Shelly Weir is President & Chief Executive Officer of the Florida Institute of CPAs (FICPA), the statewide professional association for Certified Public Accountants (CPAs) in Florida. In this role, Weir serves as Secretary-Treasurer of the FICPA and FICPA Scholarship Foundation and works in partnership with the FICPA Council to develop and execute the Institute's strategic vision. Weir leads a staff of 40 professionals responsible for carrying out the missions of the FICPA and FICPA Scholarship Foundation.
Weir is actively engaged in legislative and advocacy efforts representing the CPA profession at the state and national level, serving as a Trustee for Florida TaxWatch. As a member of the Board of Trustees for the Florida Chamber Foundation, she advocates for the business and tax interests of CPAs. As President & CEO, Weir represents all Florida CPAs with the state's Board of Accountancy and the Department of Business & Professional Regulation. As a member of the CPA Society of Association Executives, she collaborates with other association leaders to address regulatory and legislative agendas affecting CPAs across the nation.
An association executive with nearly 20 years of experience, Shelly has the unique ability to foster excitement, commitment and vision in others to the benefit of the organization and its goals.
Weir began her tenure as President & CEO of FICPA in April 2021. Prior to joining FICPA, she spent 10 years with the American Hotel & Lodging Association (AHLA), where she was most recently the Senior Vice President of Career Development. In this role, she designed and executed programs that delivered career advancement opportunities and competency attainment for professionals in the hotel industry.
Throughout her time at AHLA, Weir represented the hotel industry on multiple task forces with the U.S. Departments of Education and Labor under Presidents Obama and Trump. She was appointed Co-Chair of the Presidential Task Force on Expanding Apprenticeship in the United States from 2017-2018. In 2020, her work was recognized by the White House with the Pledge to America's Worker Presidential Award for outstanding career development.
Weir earned her Bachelor of Arts degree from Florida State University. She resides in Orlando with her husband and two sons and is an avid college sports fan.
Join us for an in depth look at what is impacting today’s accounting profession.
Credits: 1 - Technical Business
This session is available to registrants only.
Breakout Session
- Accounting Trends & Future Insight: Big Beautiful Bill Panel Discussion
Credits: 1 - To Be Determined
This session is available to registrants only.
- Business Strategy & Leadership: Negotiation Strategy
Credits: 1 - To Be Determined
This session is available to registrants only.
Breakout Session
- Accounting Trends & Future Insight: Tarriffs
Credits: 1 - To Be Determined
This session is available to registrants only.
- Business Strategy & Leadership: Ethical AI
Credits: 1 - To Be Determined
This session is available to registrants only.
Breakout Session
- Accounting Trends & Future Insight: Session 3
Credits: 1 - To Be Determined
This session is available to registrants only.
- Business Strategy & Leadership: Risk Management Mantras to Add to Your Daily Practice
Credits: 1 - To Be Determined
This session is available to registrants only.
General Session
- Session Details Coming Soon - Cybersecurity
Credits: 1 - To Be Determined
This session is available to registrants only.
Breakout Session
- Accounting Trends & Future Insight: History of AI
Credits: 1 - To Be Determined
This session is available to registrants only.
- Business Strategy & Leadership: Budgeting and Forecasting Trends
Credits: 1 - To Be Determined
This session is available to registrants only.
Breakout Session
- Accounting Trends & Future Insight: Session 5
Credits: 1 - To Be Determined
This session is available to registrants only.
- Business Strategy & Leadership: Session 5
Credits: 1 - To Be Determined
This session is available to registrants only.
General Session
- Session Details Coming Soon - Tourism Panel
Credits: 1 - To Be Determined
This session is available to registrants only.
Optional Session
- CLE Credit: Please select to receive CLE credit for attending qualified CLE courses.
This session is available to registrants only.
- Registrant Price
- $50.00
Session Pricing:
Leader(s):
Leader Bios
Shelly Weir, President & CEO, Florida Institute of CPAs
Shelly Weir is President & Chief Executive Officer of the Florida Institute of CPAs (FICPA), the statewide professional association for Certified Public Accountants (CPAs) in Florida. In this role, Weir serves as Secretary-Treasurer of the FICPA and FICPA Scholarship Foundation and works in partnership with the FICPA Council to develop and execute the Institute's strategic vision. Weir leads a staff of 40 professionals responsible for carrying out the missions of the FICPA and FICPA Scholarship Foundation.
Weir is actively engaged in legislative and advocacy efforts representing the CPA profession at the state and national level, serving as a Trustee for Florida TaxWatch. As a member of the Board of Trustees for the Florida Chamber Foundation, she advocates for the business and tax interests of CPAs. As President & CEO, Weir represents all Florida CPAs with the state's Board of Accountancy and the Department of Business & Professional Regulation. As a member of the CPA Society of Association Executives, she collaborates with other association leaders to address regulatory and legislative agendas affecting CPAs across the nation.
An association executive with nearly 20 years of experience, Shelly has the unique ability to foster excitement, commitment and vision in others to the benefit of the organization and its goals.
Weir began her tenure as President & CEO of FICPA in April 2021. Prior to joining FICPA, she spent 10 years with the American Hotel & Lodging Association (AHLA), where she was most recently the Senior Vice President of Career Development. In this role, she designed and executed programs that delivered career advancement opportunities and competency attainment for professionals in the hotel industry.
Throughout her time at AHLA, Weir represented the hotel industry on multiple task forces with the U.S. Departments of Education and Labor under Presidents Obama and Trump. She was appointed Co-Chair of the Presidential Task Force on Expanding Apprenticeship in the United States from 2017-2018. In 2020, her work was recognized by the White House with the Pledge to America's Worker Presidential Award for outstanding career development.
Weir earned her Bachelor of Arts degree from Florida State University. She resides in Orlando with her husband and two sons and is an avid college sports fan.
Non-Member Price $900.00
Member Price $650.00