Business Advisory Workshop Stop Doing Random Acts of Consulting
Overview
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This course helps accounting professionals transition from reactive, one-off client solutions to structured, scalable business advisory services. Attendees will learn how to identify what clients truly want, how to position and price advisory work, and how to leverage their existing client relationships to create recurring revenue opportunities. The session also covers common implementation barriers — like lack of time — and how to overcome them using systems and client conversation frameworks. Participants will leave equipped to stop doing “random acts of consulting” and start delivering impactful, profitable advisory services.
Highlights
- What really is Business Advisory Services?
- Why is it so important for your clients and for you?
- What do business owners really want?
- How do I start the conversation with my client about Business Advisory Services
Designed For
Owners and senior leaders of small to mid-sized accounting firms who want to build structured, profitable Business Advisory Services beyond compliance work. Ideal for those seeking a repeatable model to offer high-impact client guidance without adding overwhelming complexity.
Objectives
By the end of this session, participants will be able to:
- Define the core elements of Business Advisory Services and distinguish them from traditional compliance-based offerings.
- Identify key opportunities for advisory services within their existing client base and calculate the potential impact on firm revenue.
- Apply a simple framework for initiating high-value advisory conversations with business clients.
- Evaluate strategies to overcome common implementation challenges, including time constraints and lack of formal process.
Leader(s):
Leader Bios
Paul Roy
About Paul Roy, CPC
Paul Roy is a seasoned entrepreneur with a career that began in his late teens. Over the years, he has built and acquired diverse businesses, including an office products company, a human resources firm, a computer forms company, and a yachting facility. He also served as COO of an agricultural facility generating over $12 million in annual revenue.
As a Certified Professional Coach, Paul has spent the past nine years specializing in business consulting and coaching for accounting firm owners. He is the Co-Founder of CPA Business Coach, dedicated to helping accountants transition into trusted business advisors who provide greater value to their clients.
Paul is also the Founder of Profitable Practice Pro, a program designed to empower accounting firm owners to step into their roles as visionary leaders and CEOs. His mission is to guide accountants in building practices that are profitable, sustainable, and aligned with their personal and professional goals.
Non-Member Price $45.00
Member Price $39.00