CFO Series: Beyond Likes & Shares: Social Media at Work

Overview

In our social media world of scrolling, liking, sharing, and sometimes reporting, there is a dilemma that hits hard in the workplace. Should we use social media? How can we use social media responsibly? Can we separate our personal self from our professional self? We will discuss the numerous errors made when dealing with social media and the negative fallout. Social media often drives cultural trends and conversations. Even if someone isn’t directly participating in these conversations online, they may still be exposed to them through mainstream media, conversations with others, or public events. We will review what is and is not acceptable for a professional to do. Your people ARE using social media, but are they using it to inadvertently damage the organization and the brand? Be prepared with a plan before another social media fiasco happens.

Highlights

The major topics that will be covered in this course include:

• The huge scale of social media; what are the many issues?
• The impact on trust, reputation, our workforce and confidentiality
• The legal and ethical impact of social media with examples of firings, dismissals and silly blunders
• How to develop a marvelous policy for social media at work
  • Reduce risk
  • Advance preparation for crisis management

Prerequisites

None, preferably at least six (6) months of professional financial statement analysis experience and/or at least six (6) months of professional experience in preparing or reviewing accounting processes and reports; experience working with internal clients or external clients and business leaders.

Designed For

Financial leaders, financial managers, CEOs, CFOs, controllers, accountants, board members, advisors, and consultants; CPAs in public practice and CPAs in industry; business owners, entrepreneurs and professionals who are interested in realizing more value from the organization.

Objectives

After attending this presentation, you will be able to...

• Analyze the need for a coherent social media policy.
• Recall how social media can be abused.
• Distinguish between ethical and unethical usages of social media.   

Preparation

None