MBAexpress: Masterful Marketing - V 2.0

Overview

This course discusses various methods of lead generation, investing in your people, the importance of branding, and the use of social media.

Highlights

Key Topics

• Determine what lead generation method would work the best for their business (referrals, direct marketing, publish a book, etc.)
• Recognize that you are in the people business first and it is people who create the relationships that drive revenue
• Discuss methods for defining your target market.

Prerequisites

None

Designed For

Who Will Benefit

• CPAs, corporate finance teams, business leaders and other financial professionals.

Objectives

Learning Outcomes

• This course will prepare you to:
• Illustrate the marketing value by investing in their people
• Identify how business professionals are differentiating themselves in the marketplace
• Describe ways to strengthen business relationships