A Financial Statement is Like a Blood Test
Overview
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Most people have blood taken when they go to the doctor for their annual physical, i.e. their health checkup. The results come back and the doctor should review them with you.
If there is an area that is out of normal, either high or low, the doctor should explain what you need to do to get that test result back in range. If this is not explained to you, then the result doesn’t help you improve your health.
The same is true for financial statements. If you just send your client a profit and loss statement and balance sheet and don’t explain the financial statement results, whether trending in the right or wrong direction, the statements don’t help your client improve the financial condition of his business.
This session covers great advisory services suggestions and how to explain financial trends to your client. Examples will be shown for good and bad trends, and suggestions to improve the trends that are heading in the wrong direction.
Highlights
Prerequisites
None
Designed For
CPA’s and other financial experts who prepare financial statements for their clients and want to help them analyze the statements.
Objectives
- Understand talk with clients about the need for financial advisory services
- Understand how to recognize financial statement trends.
- Understand how to communicate to clients if their financial trends are headed in the wrong direction and give suggestions for improvement.
Preparation
None
Notice
Leader(s):
Leader Bios
Ruth King, Founder & CEO, Business Ventures Corporation
Since 1981, Profit & Wealth Guru Ruth King has helped businesses get and stay profitable, build wealth, and significantly impact their lives and the lives of their employees.
Ruth is the creator and leader of the National Association of State Boards of Accountancy (NASBA) sponsored group live course, Understanding Financial Analysis Trends.
Ruth holds an MBA in Finance from Georgia State University and Bachelor's and Master's Degrees in Chemical Engineering from Tufts University and the University of Pennsylvania.
She is the founder and CEO of the AI driven software company, Financially Fit Business, LLC. Financially Fit Business takes financial data and turns it into impactful graphs so business owners can easily see the financial health of their company.
She is the author of 6 award winning books including 101 Dumb Mistakes Business Owners Make and How to Avoid Them. The Courage to be Profitable was named along with Napoleon Hill, Dale Carnegie, Richard Branson and others, as one of the 37 books all start-ups should read.
Ruth has spoken for national /state association CPA meetings, national/trade shows, manufacturers, distributors, and others in 49 of 50 states. (She is looking to go to North Dakota).
Non-Member Price $109.00
Member Price $59.00