ACPEN: Strategic CFO – Strategic Cash Management

Overview

Cash is the lifeblood of every organization, yet many leaders struggle to explain, manage, and plan for it effectively. This session focuses on strategic cash management, capital structure decisions, and financing options available to organizations at different stages of growth. Participants will explore how CFOs balance today's cash needs with long-term strategy, evaluate debt and equity decisions, and communicate cash flow concepts to non-financial stakeholders. The session emphasizes practical frameworks, real-world examples, and modeling approaches that support better cash decisions. A few negotiation videos will be displayed to bring humor and effectiveness to the key points.

Highlights

• Understanding capital structure and financing priorities
• Debt capacity, leverage, and cost of capital considerations
• Cash flow versus GAAP results
• Financing options: debt, equity, crowdfunding, and alternative capital
• Strategic cash policies and liquidity planning
• Raising cash at different stages of an organization's life cycle
• Communicating cash flow and financial health to stakeholders

Prerequisites

A foundational understanding of organizational strategy and financial metrics

Designed For

CFOs and CPAs

Objectives

• Explore how CFOs balance today's cash needs
• Evaluate debt and equity decisions
• Discuss how to communicate cash flow concepts

Preparation

None