ACPEN: How CPAs Can Protect Their Names, Brands, Logos, and Taglines

Overview

Most businesses are identified in the marketplace by the different symbols, logos, words, etc., that they use. These devices, also known as trademarks, are also used by CPAs whether knowingly or unknowingly. This course seeks to inform CPAs on what trademarks are, and how they can use trademarks in identifying their practices in the marketplace. The course also seeks to illustrate the advantages of trademarks and why CPAs should be aware of them and their use.

Highlights

• What Are Trademarks
• Types of Trademarks
• Trademark Selection
• Sources of Protection
• Federal Registration Process
• Requirements for Maintenance
• Advantages of Protection
• Best Practices

Prerequisites

None

Designed For

Sole practitioners, CPA Firm Managers, CPA Firm Partners

Objectives

• Educate the attendees on what trademarks are and their importance
• Educate the attendees on the sources of trademarks and how to acquire or accrue trademark rights
• Examples of CPA-Related trademarks
• Advantages of trademarks and trademark protection
• Best practices regarding trademarks

Preparation

None