Outrank the Competition: Marketing Strategies That Win in 2026

Overview

Today’s most successful accounting firms aren’t just showing up online – they’re leading the pack with high-performing websites. In this webinar led by CPA.com and CPA Site Solutions, we’ll explore the digital strategies forward-thinking firms are using to stand out from the competition. From modern, high-converting websites to smart branding and search engine optimization, you’ll learn what’s working for your peers, and how to apply these insights to elevate your own firm’s online presence.

Speaker Bios

Andy Roe, Chief Revenue Officer, CPA Site Solutions
Andy Roe is the Chief Revenue Officer at CPA Sites Solutions and a seasoned revenue leader with more than 20 years of experience in the human capital management (HCM) industry. Throughout his career, Andy has partnered closely with CPA firms and payroll providers, helping SMB clients navigate compliance, payroll and workforce challenges through technology-enabled solutions. He specializes in scaling sales organizations, aligning go-to-market strategy and driving long-term customer value in SaaS businesses.

Chris Cromer, Director of Operations, CPA.com
Chris Cromer is a senior technology leader responsible for the architecture, support and operational integrity of CPA.com's products and services, alongside enterprise IT functions. He serves as Product Manager for the .cpa top-level domain (gTLD) and CPA.com's email product. A CPA.com team member since 2001, Chris brings more than two decades of cross-functional expertise spanning cybersecurity, DevOps, cloud infrastructure, IT governance and compliance frameworks. Prior to CPA.com, Chris served in the United States Air Force and held a role in the Internet Operations group at Pearson PLC, where he led the migration of legacy LAN-based educational software to scalable, internet-delivered platforms — an early and complex undertaking in the shift toward SaaS-model delivery.

Highlights

• Best practices from top firms for high-performing websites that convert.
• How to build a credible, trustworthy brand that sets your firm apart.
• Key factors that influence your firm’s visibility on Google and tactics to improve your ranking.
• High-impact marketing strategies to boost visibility and drive client acquisition.

Prerequisites

None

Designed For

Public Practice
Corporate Accounting & Finance

Objectives

Preparation

None

Notice

FICPA Webinars are presented virtually.

Our Webinars include a live presentation with speaker audio, video and PowerPoint presentation. Attendees can ask questions. The presenter(s) will repeat questions to share with all attendees and answer questions as time allows. Individuals can also reach out to the presenter directly via email after the event.

For more information feel free to call the FICPA Member Service Center at 800-342-3197.