The AICPA and CPA.com launched the .cpa domain for use by the profession in September, and we’ve been pleased by the strong response from CPA firms looking to build trust in their online interactions and improve their branding. In January, we opened applications to licensed CPAs on an individual basis, as well.
Top-level domains are the handful of letters at the end of an email or website address, such as .com or .org. Use of a .cpa domain allows practitioners to strengthen their brand identity in online communications and provides better security and resistance to Internet fraud, such as phishing and spoofing. Because the domain is only available to licensed CPAs and licensed CPA firms, it promotes greater trust with clients and the general public.
Thousands of firms have already registered their preferred .cpa domains, and many have been strategic and creative with the names they are pursuing. Domains including technology.cpa, pensionaudit.cpa, restaurant.cpa, dentist.cpa and atlanta.cpa have all been secured to promote firm services and expertise in a particular niche or practice area, industry vertical or geographical location. Some firms have also capitalized on common marketing or search terms with domains including cloud.cpa, my.cpa and your.cpa.
The new restricted domain offers several advantages:
- It provides better security and resistance to Internet fraud
- It promotes greater trust in online interactions with clients and the public
- It allows better, more focused branding
- It demonstrates that firms and individual CPAs are progressive and professional in the digital sphere
Domain names are currently being awarded on a first come, first served basis for licensed CPAs, firms, and certain approved organizations, such as state CPA societies.
If you have additional questions, we have a wealth of resources at domains.cpa, including a white paper, FAQs and sign-up information for the new service. We also have a video in which I discuss how firms are creating new branding opportunities with their .cpa domains by moving beyond just their firm names. We live in a digital age, and CPAs can improve the trust and security in their online calling cards with this new restricted domain.