CFO Series - Developing Credibility: Inside and Outside the Organization - Webinar

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Online registration for this course is now closed. Please contact the Member Service Center at
(800) 342-3197 if you wish to inquire about registering.

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8.0 Credits

The CFO Series features high-quality presentations and an interactive, executive level colleague-to-colleague approach with case studies, group discussions, and team exercises.

Each topic provides a one-stop way for senior level financial managers and executives, CFOs and those who aspire to be CFOs, to learn and take away ideas that can be implemented immediately.

All topics each day stand on their own. If you are not sure about making a multi-day commitment, sign up for just a single day and give it a try. We think you will come back for more!


Participants will be able to:

  • Earn Respect for Yourself and Your Team
  • Learn why "It's All About Action!"
  • Find out how to communicate your message quickly and clearly
  • Learn 10 Tips for Success and 13 Signs of Failure

Major Topics

Topics of discussion will include:

Developing Credibility: Earn Respect for Yourself and Your Team - Credibility is the key to management success.  When people believe in you and your message, they are more prone to act on your advice.  Learn some practical tips on how to move from being a CF-No to a CF-Oh!  Uncover the attributes of the “What and How” of financial management success.

It's All About Action! Deeds, Not Words, Really Count - Talk is cheap!  Action moves people better than unfulfilled ideas.  Actionable concepts serve as a catalyst for change.  This session will assist you in developing actionable messages and achieve buy-in as you implement new processes.  Discuss the power of the planning and the impact of the quantitative, strategic and tactical trifecta.
Heed the advice of legendary University of Alabama football coach, Paul "Bear" Bryant, and "Cause something to happen."

Effective Internal Reporting: Make Your Message Quick and Clear - Do your presentations lack life?  Do your audiences sometimes fail to get the message?  Learn how to grab your audiences attention and deliver an actionable message.  Discover the power of “The Trifecta” and the 3P’s of effective reports and presentations.  Learn how to make your messaging a “re-memorable event”.

Financial Management: 10 Tips for Success and 13 Signs of Failure - Today’s effective financial leader must establish on-going credibility and adaptability to be effective.  Finance professionals operate in a landscape of constant flux, yet financial management’s fundamental success skills do not vary.  Hear a veteran financial executive discuss why some financial managers succeed while others fail.

Designed For

This course is designed for people who are, or aspire to be, chief financial officers. The discussions will be most appropriate for people in medium-sized organizations.


Management experience helpful

Advanced Preparation

  • Experience preparing or reviewing accounting processes and reports.
  • Experience working with internal clients or external clients and business leaders.
  • Helpful to bring a laptop.

FICPA EZMaterials! Instead of picking up paper manuals at the event, you’ll be able to download the EZMaterials as searchable PDFs to your laptop, tablet or other device seven days before the event.