Health Care Industry Conference (HCC)

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Tuesday, June 23, 2020
Registration and Continental Breakfast
7:30am-8:00am
Opening Remarks
8:00am-8:10am
General Session

Keynote Presentation: Moving Forward: Boosting the ROI for All of Your Health IT Systems (Credits: 1.0 TB)
8:10am-9:00am

Jon Melling
Partner / Pivot Point Consulting, LLC
Brentwood, TN

Advancing technology is a key component in health care.  Whether you work for a hospital, physician group or skilled nursing facility, a significant amount of your revenue goes into maintaining and upgrading your IT systems.  Learn how to maximize your ROI and hear about what to expect in the years ahead.  Hear the latest about the challenges facing you today and how to leverage them into opportunities for tomorrow.


Concurrent Breakouts (choose one)

Breakout 1: AICPA Health Care Expert Panel Update (Credits: 1.0 AA)
9:05am-9:55am

Lindsey W. Roe
Partner, Assurance Services / Ernst & Young LLP
Chicago, IL

The Health Care Expert Panel serves the needs of AICPA members on financial and business reporting, as well as audit and attest matters.  The expert panel protects the public interest by bringing together knowledgeable parties in the health care industry to deliberate and come to agreement on key health care issues.  Learn about the panel's current focus areas and future projects.


Breakout 2: The Intersection of Social Determinants and Financial Performance in Value-Based Care (Credits: 1.0 TB)
9:05am-9:55am

Ryan Bengtson
SVP, Corporate Alliance / Waystar Revenue Cycle Technology the combination of Navicure & ZirMed
Chicago, IL
AND
Micahel Taylor
Product Manager / Waystar Revenue Cycle Technology the combination of Navicure & ZirMed
Chicago, IL

Social determinant factors are a common thread that connect a patient's clinical and financial experience and influence their decisions as a health care recipient and consumer.  Explore examples of how leading payer and provider organizations are leveraging social determinants to improve appointment completion rates by as much as 36%, decrease total cost of care for diabetic patients by up to 80%, and reduce health care utilization by nearly 20% for patients with severe housing instability.  Learn how non-traditional data and analytics can help proactively uncover social determinant needs and support critical value-based care activities such as risk segmentation, investment in community health resources, and improvement in patient engagement.


Breakout 3: Physician Alignment Models: Development, Facilitation and Negotiation (Credits: 1.0 TB)
9:05am-9:55am

Curtis H. Bernstein, ABV,ASA,CVA
Principal / Pinnacle Healthcare Consulting
Centennial, CO

Learn how to design a model for physicians and other providers to manage the cost and quality of health care.  Achieve positive revenue bonuses through various payor incentive models.  Reward providers for positive involvement at fair market value rates.  Audit results for regulatory compliance.


Break
9:55am-10:20am
Concurrent Breakouts (choose one)

Breakout 4: Forensic Accounting in Health Care: The Business TSA: Protecting Your Organization Through Vendor Credentialling (Credits: 1.0 AA)
10:20am-11:10am

Joseph M. Palmar, CPA, CFE, CFF
Chief Executive Officer / Palmar Forensics
Coral Gables, FL

We are all frustrated, but appreciate, the TSA process at our airports.  However, who among us doesn't feel safer because of it or would fly without the process?  Screening is critical in business as well.  We do background checks on employees before we hired them, but what do you know about the vendors we pay, who walks the halls of our health care systems and interacts with our patients?  Are they on a sanction list?  Are they criminals?  Do they have undisclosed relationships that result in conflicts of interest?  Are they shell companies?  Learn best practices and what can happen if you don't know your vendors.  Buyer beware!
 


Breakout 5: Health Care's Age of Automation: Innovations in Workflows With a New Workforce (Credits: 1.0 TB)
10:20am-11:10am

Silvia Hidalgo
Director, Mergers and Acquistions / RSM US LLP
Atlanta, GA

Explore major categories of modern automation techniques including AI (artificial intelligence), blockchain, ML (machine learning) and RPA (robotic process automation).  Learn how automation is applied into work streams to improve care, patient engagement/satisfaction, and safety while reducing costs.  Examine innovative automation use cases for health care providers.  Discuss the coming digital workforce and how your organization can prepare.  Hear about blockchain mergers and acquisitions.


Breakout 6: The Downfall of a Behavioral Health Giant: A Case Study (Credits: 1.0 TB)
10:20am-11:10am

David Light
Senior Manager / Daszkal Bolton, LLP
Jupiter, FL

In today's healthcare environment, no organization - big or small - is immune to the threat of financial stress and potential bankruptcy. This case study profiles a large hospital and physician organization's journey through operational and financial challenges that eventually led to a Chapter 11 filing. Learn about the strategic and managerial decisions that led to this reality and examine the key performance indicators that organizations should use to avoid similar outcomes. Gain insight from one organization's experience to help your organization thrive.


Concurrent Breakouts (choose one)

Breakout 7: Implementing the New Lease Standard - Stick the Landing! (Credits: 1.0 AA)
11:15am-12:05pm

Daron S. Tarlton, CPA,MBA
Dixon Hughes Goodman, LLP
Tampa, FL

The new lease standard is here and now, with unique issues of which healthcare providers need to be aware.  Receive the tools you need to successfully implement ASC 842, including transition options, common misconceptions and pitfalls to avoid.  Don't risk stumbling blindly into the new standard.  Join us so your organization can "stick the landing" when it comes to implementing the new lease standard!


Breakout 8: Business Succession Planning: Healthcare Entrepreneurship Transitioning (Credits: 1.0 TB)
11:15am-12:05pm


Learn the intricacies of business succession planning including any potential obstacles providers or other healthcare entrepreneurs may encounter as they decide to sell their business practice.


Breakout 9: The Emerging Business of Cannabis (Credits: 1.0 TB)
11:15am-12:05pm


Explore the legal and ethical aspects of cannabis use in the health care industry.


FICPA Town Hall with Deborah Curry
12:05pm-1:15pm
General Session

Luncheon Presentation - FICPA Townhall: The State of the Profession
12:05pm-1:15pm

Deborah L. Curry, CPA

FICPA CEO Deborah Curry will present an update on the state of the profession and what's new at the FICPA.


Keynote: Federal Legislative and Regulatory Update (Credits: 1.0 TB)
1:15pm-2:05pm

Kathryn A. Reep
Senior Manager, Consulting/Business Development / PYA
Tampa, FL

Hear the latest federal legislative and regulator issues impacting Florida health care providers.


Concurrent Breakouts (choose one)

Breakout 10: Yellow Book and Single Audit Update (Credits: 1.0 AA)
2:10pm-3:00pm

William Blend, CFE, CPA
Shareholder / MSL, P.A.
Orlando, FL

Hear the latest on Yellow Book and Single Audit for health care.


Breakout 11:Creating a Cybersecurity Awareness Culture (Credits: 1.0 TB)
2:10pm-3:00pm

Paul M. Perry
Practice Leader / Warren Averett, LLC
Birmingham, AL

IT security is a people problem, not a technology problem.  Creating a cybersecurity awareness culture is one of the most critical steps in protecting your organization.  Understanding the current threats, and what each person can do to combat those threats, is important at all levels of the organization.  Learn how to improve your tech security.


Breakout 12: Health Care Accounting Bootcamp - Part 1 (Credits: 1.0 TB)
2:10pm-3:00pm

Angelo Pirozzi
Partner / BDO USA, LLP
New York, NY
AND
Jim Watson
Healthcare Advisory Partner / BDO USE, LLP IL
Rosemont, IL

Learn the basics of accounting terms, practices and methodology unique to the health care field.  Designed for new CPAs and those new to the health care field. 


Break
3:00pm-3:25pm
Concurrent Breakouts (choose one)

Breakout 13: GASB Update (Credits: 1.0 AA)
3:25pm-4:15pm


Hear the latest from GASB on issues, policies and regulations unique to the health care industry.


Breakout 14: Healthcare Bootcamp - Part 2 (Credits: 1.0 TB)
3:25pm-4:15pm

Angelo Pirozzi
Partner / BDO USA, LLP
New York, NY
AND
Jim Watson
Healthcare Advisory Partner / BDO USE, LLP IL
Rosemont, IL

This is part 2 of the health care boot camp.  This session will advance participants to a more intermediate level of concerns related to CPAs and other finance professionals working in the heath care industry.


Breakout 15: Innovative Cloud-Based Solutions for Healthcare Organizations (Credits: 1.0 TB)
3:25pm-4:15pm

Dale Tuttle
Partner / WithumSmith+Brown
Bethesda, MD

Robotic Process Automation are some of the newest technologies transforming business today.  So, what are they and what can they do?  More importantly, how can they help health care providers and payers?  The primary use-case for these tools is to automate manual business processes involving IT systems that don't natively talk to one another.  Even in this highly technical age, manual business processes abound, with people literally connecting to one system, copying data, and then entering that data into another system.  This process is time-consuming, error-prone and isn't scalable.  Learn how these tools work (with a demo) and discuss how they can help both large and small health care systems.


General Sessions

Improving the Patient Experience Through Innovative Partnerships and Approaches to Healthcare (Credits: 1.0 TB)
4:20pm-5:10pm

Ralph Lawson, FHFMA
Former Executive VP and CFO / Baptist Health of South Florida, Inc
Coral Gables, FL
AND
David Zito
Managing Director and Health Practice Leader / Navigant Consulting, Inc.
Chicago, IL

Through examination of an actual case study, this interactive session will examine the impact of partnerships or outsourcing on revenue cycle management.  Learn how the growth of value-baaed reimbursement has made revenue cycle management a priority for hospitals and health systems.  Hear why no-show appointments and collections have become areas of focus for providers.  Understand the influence consumerism has had on the need to develop consumer-friendly systems and price transparency.

 


The Evolving World of Value-Based Healthcare (Credits: 1.0 TB)
5:10pm-6:00pm

Jeffrey T. Crudele
Chief Financial Officer / Allegheny Health Network
Pittsburgh, PA

Hear about the evolving nature of integrated delivery and financing systems in the United States, as well as the advancements being made in Pittsburgh at Highmark Health and Allegheny Health Network. 


Networking Reception
6:00pm-7:00pm
Wednesday, June 24, 2020
Continental Breakfast
6:30am-8:00am
Early Riser Session

Early Riser: Getting yourself "Out of the Box": How I Learned to Love Strategic Planning (Credits: 1.0 TB)
7:00am-7:50am

Ralph G. Garcia Jr, CPA
Facililator / RGA Advisory
Tampa, FL

Presentation of strategic problem solving and opportunity pursuit tools to use with your organization or to assist your clients.


Opening Remarks
8:00am-8:10am
General Session

Keynote Presentation: National Health Care Legislative Update (Credits: 1.0 TB)
8:10am-9:00am

Erik Rasmussen
VP Legislative Affairs / American Hospital Association
Washington Dc, DC

Erik Rasmussen has worked in politics and health policy in Washington, D.C. for more than 20 years, half of that in Congress and half as a health care lobbyist.  Let's examine the current political situation in Washington and how that impacts legislative and regulatory policy in the health field.  Specifically, legislation impacting surprise medical bills, drug pricing, Medicaid DSH, site neutral payment, as well as others that become timely.  Regulatory impacts will also be covered, including MFAR, price transparency proposals and outpatient payment.


Keynote Presentation: What Keeps a Public Health CFO Up at Night, and More Importantly, What You Do About It (Credits: 1.0 TB)
9:00am-9:50am

Alexander M. Fernandez
Chief Financial Officer / Broward Health Medical Center
Ft Lauderdale, FL

Hear first hand, about all of the challenges public health systems face and, more importantly, what is being done about it.


Break
9:50am-10:10am
Concurrent Breakouts (choose one)

Breakout 16: Partnering in Healthcare: Mergers and Acquistions (Credits: 1.0 AA)
10:10am-11:00am

Paul C. Rathbun
Senior Executive Vice President | Chief Financial Officer / AdventHealth
Altamonte Springs, FL
AND
Amanda Brady, CPA, MBA
Senior Vice President and Chief Accounting Officer / AdventHealth
Altamonte Springs, FL

Partnering in  health care comes in various forms such as mergers and acquisitions or joint venture activity.  Learn about methods of partnering, operational considerations and the resulting accounting considerations.


Breakout 17: Common Mistakes Hospitals Make with Debt and How to Avoid Them (Credits: 1.0 TB)
10:10am-11:00am

Pierre M. Bogacz
Director / PFM Asset Management LLC
Orlando, FL

Learn the most common mistakes not-for-profit hospitals and health systems make when issuing new debt, refunding existing debt, and managing existing debt portfolio.  These included related areas such as rating agencies, bond holders, and swaps.  Hear best practices through real life situations and anecdotes drawn from experience as an independent registered municipal advisor working with hospitals around the nation.


Concurrent Breakouts (choose one)

Breakout 18: Pricing Transparency Beyond the CDM (Credits: 1.0 AA)
11:05am-11:55am

James L. Sink
Principal / RSM US LLP
Tampa, FL

Share leading thought from independent studies suggesting how increasing transparency, consumerism, value-driven and digital transformational forces are converging and changing health care economics, and what/where/how organizations should focus beyond the CDM to manage transparency-driven revenue risk.  Highlight how advanced analytics can be leveraged to drive meaningful alignment of charges among multiple locations while managing net revenue risk.  Address the foundation and execution of rational pricing strategy balancing market, cost and net revenue objectives for genenral, supplies and pharmaceutical services.
 


Breakout 19: The Role of Private Equity in The Private Practice of Medicine (Credits: 1.0 TB)
11:05am-11:55am


Independent physicians and physician practices are facing several new challenges wit regard to the practice of medicine as follows:

  • Should they remain independent and, if so, how will they compete for patients, reimbursement dollars and professional, clinical and administrative staff?
  • Should they consider becoming part of something larger?  Examples are hospitals or health system employees; merging into a larger specialty or mutli-specialty group; or forming one's own larger group of specialities.
  • Consistent with same, consider one's own personal and financial professional practice exit strategy.

There are many variations and we will explore as many as possible during this presentation.


Lunch Presentation
11:55am-1:00pm

Luncheon Presentation: Snow Globe Leadership: Shake up Your Leadership for More Influence and Impact (Credits: 1.0 BE)
11:55am-1:00pm


Here is the truth - We are failing at leadership.  The world is filled with leadership talk, but very little "leadership walk" - and our failing engagement numbers are proof of this leadership gap.  It's time to close the gap, which will take enhanced awareness, more focused intention and bold action.  It's time to shake up our leadership like a snow globe.  That starts with shaking up our own thinking and perspectives on leadership.  Learn about tangible shifts and actionable tools to help build trust, engage your team and create more influence and impact.


Concurrent Breakouts (choose one)

Breakout 20: PIP Revenue Cycle Collections for Healtcare Providers. (Credits: 1.0 TB)
1:00pm-1:50pm


PIP "no fault" collection system is relevant to all Florida residents possessing a valid driver's license. Learn how to ensure you receive proper reimbursement .  Hear about four billing methods and how insurance carriers aren't paying their bills properly.  Explore how to minimize collections.  Collections for property damage will also be discussed.


Breakout 21: Telehealth: A Key Driver to Transform Healthcare Value and Consumerism (Credits: 1.0 TB)
1:00pm-1:50pm

Bill Manzie
Memorial Healthcare System
Hollywood, FL

Telehealth is rapidly expanding both across the nation and globally, as it provides access to patient centric quality care, improves patient outcomes and reduces spending.  Telehealth services are able to provide access to continuous patient care at the right place and time, 24/7, and patients enjoy its convenience and accessibility.  Learn how telehealth came to the forefront of today's healthcare; how it is rapidly transforming the way traditional healthcare delivery is provided; and how it is facilitating changes in reimbursement and policy. 


Break
1:50pm-2:05pm
General Session

Accounting & Auditing Update (Credits: 2.0 AA)
2:05pm-3:45pm

Lynda M. Dennis, CPA, PhD
Associate Instructor

Examine the recently effective and recently issued accounting and auditing standards affecting health care entities. 
 



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