Social Media: It's a Credibility Strategy. Not a Business Strategy.

Wednesday, July 06, 2022
Webcast or Webinar, Online
10:00AM - 11:08AM (opens at 9:30 AM) EST
1Credits
Technical Business

Registration is Closed

Online registration for this course is now closed. Please contact the Member Service Center at (800) 342-3197 if you wish to inquire about registering.

Members
$39.00 Regular Price
Non-Members
$59.00 Regular Price
Course Type: Webcast
Course Code: 22/AC562958
Level: Basic
Vendor: ACPEN
Field of Study: Business Management & Organization

Overview:

Do you need to be on social media? Maybe. How we communicate in the digital landscape impacts how potential clients find us, how word-of-mouth-referrals review us, and how existing customers connect with us. In this session we’ll discuss the choice to be on social, how to manage social media should you choose to embark on this plan, and you’ll learn how—in a single day—you can create a social strategy that will last for an entire year. 

Objectives:

  • Understand how being on social and not being active is harming, not helping, your business
  • Learn a strategy for rapidly creating content that will make your business consistent in the social space
  • Gain tools and insights to help your business utilize social media and the digital space in the way that fits your organization best

Major Topics:

  • business development
  • sales
  • marketing
  • social media
  • digital media

Major Topics:

  • business development
  • sales
  • marketing
  • social media
  • digital media

Designed For:

Anyone responsible for marketing and public image strategy (biz owners, managers, etc.)

Prerequisties:

None
CPE sponsors

The Florida Institute of Certified Public Accountants (FICPA) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: NASBARegistry.org