Blogging for Accountants

Tuesday, December 06, 2022
Webcast or Webinar, Online
2:30 PM - 4:30 PM (opens at 2:00 PM) EST
2Credits
Technical Business

Registration is Closed

Online registration for this course is now closed. Please contact the Member Service Center at (800) 342-3197 if you wish to inquire about registering.

Members
$79.00 Regular Price
Non-Members
$109.00 Regular Price
Course Type: Webcast
Course Code: 22/CX28377
Level: Overview
Vendor: CPA Crossings, LLC
Field of Study: Information Technology

Overview:

The presentation provides a concise overview of blogging - creating short, conversational-style online articles. Discover how this practice can be used by accountants to exhibit thought leadership, engage customers, build your brand, improve search engine optimization and take your business to the next level. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Objectives:

After attending this presentation you will be able to...

  • Create a blog from scratch with no experience
  • Distinguish between the different blogging platforms and determine which is best for you
  • Select what you're going to write about
  • Recognize how to keep your content current and how to post regularly
  • Use a blog to build your professional brand and develop new business

Major Topics:

The major topics that will be covered in this class include:

  • What is a Blog?
  • How a Blog is Different than a Website
  • Blogging Pros and Cons
  • Leading Corporate Blogs
  • How Accountants are Blogging: Best Practices
  • How to Search for Blogs
  • Leading Blogging Platforms
  • Key Blog Writing Tips
  • Blog Content Calendar
  • Using Images to Boost Blog Engagement
  • Blog Outsourcing
  • Key Blogging Tools
  • Blogger Starter Strategy

Major Topics:

The major topics that will be covered in this class include:

  • What is a Blog?
  • How a Blog is Different than a Website
  • Blogging Pros and Cons
  • Leading Corporate Blogs
  • How Accountants are Blogging: Best Practices
  • How to Search for Blogs
  • Leading Blogging Platforms
  • Key Blog Writing Tips
  • Blog Content Calendar
  • Using Images to Boost Blog Engagement
  • Blog Outsourcing
  • Key Blogging Tools
  • Blogger Starter Strategy

Designed For:

Practitioners at all levels who want to explore how to use blogging to exhibit thought leadership, engage customers, build your brand, and improve search engine optimization

Prerequisties:

None
CPE sponsors

The Florida Institute of Certified Public Accountants (FICPA) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: NASBARegistry.org