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UID:590292kak
DTSTAMP:20260418T113830Z
DTSTART:20260423T150000Z
DTEND:20260423T160000Z
LOCATION: **Online**
SUMMARY: The Specialist Premium: Why Business Clients Pay More for Expertise
DESCRIPTION: \n  \nThis session explores insights from a first-of-its-kind study of 350+ U.S. business clients who work with accounting firms. Attendees will learn why business clients increasingly choose niche accounting firms\, how specialization affects their willingness to pay and which industries value expertise most. The presentation offers data-backed strategies for growing accounting firms by aligning service offerings with specific vertical needs. It also includes real-world examples of firms successfully leveraging niche positioning to build their client base and command premium pricing\n \nSpeaker Bio\n  \nPetar Iliev\n  \nPetar Iliev is the Chief Revenue Officer at TaxDome\, a fast-growing SaaS platform serving thousands of accounting and tax firms globally. He has helped scale TaxDome to more than 35\,000 tax and accounting professionals and leads its global sales\, marketing and customer success efforts. Petar is known for turning data into strategy\, and his work has empowered thousands of firm owners to adopt smarter\, more scalable growth practices. With a background in product-led growth\, partnerships\, and education-first marketing\, he brings a global perspective and a deep understanding of the evolving accounting landscape\n 
CLASS:PUBLIC
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