Information for Advantage and Knowledge Management

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1.0 Credits

This CPE course examines information systems management, including data mining, data warehousing, and Big Data. It provides information on marketing for information systems and discusses the implementation of a knowledge management strategy.


  • Identify methods to exploit information to gain competitive advantage, including the collection, analysis, storage and management of data.
  • Recognize the strategic and competitive impact of information systems, including Big Data.
  • Recognize knowledge management systems and knowledge based organizations.

Major Topics

  • The classifications of knowledge.
  • Learning organizations.
  • Knowledge management systems and knowledge-based organizations.
  • Competing through exploiting information rather than technology (e.g., use of databases to identify potential customers or market segments, and the collection, analysis, storage and management of data).
  • Contemporary developments in the commercial use of the internet (e.g., e-business, virtual organizations and Web 2.0, Big Data, social and other forms of digital marketing).
  • The role of Big Data and digitisation in knowledge-based organizations.

Designed For

CGMA exam candidates Management accountants wanting to develop skills in strategy development and implementation
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