Strategic Analysis - Mission, Vision, and Stakeholders

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1.5 Credits

This CPE course defines mission and vision statements, including how they differ, and illustrates the function of each in formulating a successful strategy. It discusses ways to pinpoint key stakeholders, outlines Mendelow's matrix as a method of stakeholder prioritization, and identifies sources of stakeholder power. It examines stakeholder group relationship management, resolving competing stakeholder interests, corporate political activity, and stakeholder alliances.


  • Identify key external factors that influence an organization's strategy, including relationships with businesses, government, society, and other stakeholders.
  • Recognize the use of vision and mission statements in orienting the organization's strategy.

Major Topics

  • Non-market strategy and forms of corporate political activity.
  • Stakeholder management (stakeholders to include internal stakeholders, government and regulatory agencies, non-governmental organizations and civil society, industry associations, customers and suppliers).
  • Vision and mission statements and their use in orientating the organization's strategy.
  • Building strategic alliances with stakeholders.

Designed For

CGMA exam candidates Management accountants wanting to develop skills in strategy development and implementation
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