General/Hot Topics Agenda

Friday, June 12, 2020
General Sessions

Reimagining Our Profession (Credits: 1.0 TB)

William L. Reeb, CPA
Chief Executive Officer and Past Chair, AICPA / Succession Institute, LLC
Sarasota, FL
Fueled by rapid technological innovation, the world is changing at unprecedented speed - with significant implications for the accounting profession.  Cybersecurity, blockchain, artificial intelligence, cognitive technologies and Dynamic Audit Solution, all are transforming the way we work today and will continue to do so in our future.  AICPA Immediate Past Chair, Bill Reeb, CPA, CITP, CGMA, will provide insight on the progress our profession is making on key initiatives designed to shape the current and future competencies of our professionals, ensure the viability of our attest function, while protecting the public interest.

Strengthening Client Relationships While Monetizing Services You May be Giving Away for Free (Credits: 1.0 TB)

Will Hill
Project Manager / Thomson Reuters
Fort Worth, TX

Your best client relationships will come from those who truly understand the value partnering with your firm brings to their business. Hear proven practices of strengthening your client relationships through shared value agreement. Through placing the right value on the services you provide, your clients have a better understanding of how your firm fits into their ongoing business plan. Not only is their understanding better, but you will be able to monetize the services you are offering to your customers – delivered in an efficient and profitable manner.  Objectives:  Discern client ‘wants’ from ‘needs’;  Define the difference between an ‘Advisory Relationship’ and an ‘Advisory Service’; Recognize valued advisory services you are already providing for your clients; and Start the path to monetize the services you are providing to your clients.


General Sessions

Overview of the Emerging Cannabis Sector (Credits: 1.0 TB)

J. Stewart Baker
Managing Director of Banking / Florida Capital Bank
Jacksonville, FL

Cannabis.  Hemp.  CBD.  This new financial sector is emerging, with lots of questions from all sides.  What is the difference between medical and recreational marijuana?  Why is hemp important to Florida?  What is the current legislation related to hemp?  What federal legislation is in process?  Learn the banking and business considerations in the hemp industry.


How to Weaponize a Company Retirement Plan for Tax Efficiency (Credits: 1.0 TB)

Alex Jenkins
NestEggs Retirement Plan Services
Jacksonville, FL
Today's marketplace for qualified plans in generic and commoditized. Business owners view qualified plans as a necessary evil to compete for talent and not a weapon to mitigate tax.  Learn about the modern market for qualified plans.  Qualified plans, why bother?  Hear about cultural considerations.  To W2, distribute or defer, that is the question!  Hear about tax efficiency - the parameters of what is possible.  Explore the weaponization of the code for tax efficiency through multiple scenarios  and demographical considerations.

General Sessions

Employment Practice Liability: Even Good Firms Get Sued (Credits: 1.0 TB)

Robert Albertini
Consultant, Risk Services / AON
Hatboro, PA

We will discuss what is available to CPA Firms on this policy.  What features are associated with the coverage and some claim trends and scenarios we are seeing.  Why is it important for a CPA firm to have protection for Employment Practices and to protect themselves against employee lawsuits.


What to Consider in Enacting and Managing Your Return to Work Strategy (Credits: 1.0 TB)

Tara Wolckenhauer
Division Vice President of Human Resources / ADP
Tampa, FL
As the COVID-19 health and economic crisis continues, accountants and their clients need to plan next steps for their workplace and workforce.  “Return to work” has different meanings and considerations depending on the specifics of each business. In this session, we will cover what organizations should consider as part of their “return to work” strategy. We will focus on the following areas: 1) Physical Space – Businesses likely will need to reconfigure their physical locations and rethink their layouts to promote social distancing while complying with federal & state reopening mandates and public health guidelines, 2) People – Many employers have furloughed or terminated employees and others may decide to do so. Employers need to be mindful of applicable employment laws and pay considerations when deciding which employees to bring back and 3) Policies and Practices – The decision of when, whether, and how to return to work and reopen workplaces requires a multi-disciplinary approach and implicates workplace policies and practices.

General Sessions

Cyber-Liability and the Credit Card Industry (Credits: 1.0 TB)

Amy Mann
Director of Creative Services / CPACharge
Austin, TX

With cyber-attacks on the rise, even minor updates to your security procedures and policies can go a long way toward protecting sensitive systems and data.  Learn ways to protect your data by understanding some of the most common security threats facing CPAs today.  Explore step-by-step instructions to keep your networks, internal systems and data as secure as possible.  Become aware of what security standards you should be looking for when considering their-party vendors.


Auditing in Times of Uncertainty (Credits: 1.0 AA)

Cecil Patterson Jr., CPA,MBA
Partner/Owner / Patterson CPA Group, Inc.
Ponte Vedra Beach, FL
Practitioners and their clients are facing challenges they have never encountered before.   This session will addressing the following issues:

Audit procedures being done remotely
Issues with “Going Concern”
Issues with Emphasis of Matter
Limitations on engagement scope
Problems with subsequent events
Uncertainties and risks