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Jacksonville - Digital Marketing Trends & 3 Steps to be Found Online (JX101817)

Date:Wednesday, October 18, 2017
Time:3:00pm - 5:00pm
(Registration at 2:30pm )
Facility:Orange Park Kennel Club, Orange Park
CPE Credit:2.0 Technical Business
Vendor:Florida Institute of CPAs (Chapter)
Early Bird Price:$35.00 FICPA Members, $55.00 Non-Members
Regular Price:$40.00 FICPA Members, $55.00 Non-Members on 10/18/2017


Jacksonville Chapter CPE Meeting & Reception 

Digital Marketing Trends

Presented by Catrine Fredrikson
CPE: 1 Hour TB

Digital marketing is changing thanks to widespread ownership of smartphones, ever-increasing data and video streaming, combined with a cultural desire for digestible and personalized content. Do you know which trends will impact YOUR organization? How can you jump on some of these trends to get an edge on your competition? You're about to find out... 

Information will be presented on Marketing Automation, Content Marketing, Video, Mobile, as well as Big Data. 

We will explore the top trends in digital marketing that small businesses should be paying attention to in 2017. We'll explore each trend and provide simple ideas for incorporating them into your overall marketing strategy.

Your 3 Steps To Be Found Online
Presented by Catrine Fredrikson
CPE: 1 Hour TB 

Catrine will review areas that have an impact on your online marketing – Google, Mobile Responsive Website, Pay per Click Advertising, Content-Content-Content and the importance of SSL Certificates. 

  • There will be a reception to follow with bar and hors d'oeuvres. Stay and enjoy networking with your fellow CPAs!/

    Event Schedule
    Registration/Open:: 2:30 PM
    Begin:: 3:00 PM
    End:: 5:00 PM

    Meal Description
    Reception to follow (start at 5:00 pm) = includes:
    Bar + assorted cheeses, fruit, vegetables, chicken fingers w/buffalo sauce, fresh pizza trays, swedish meatballs, spinach dip with assorted crackers


    Register by Phone
    Call Member Services at (800) 342-3197.

    Register By Mail
    Not paying online? Use our check remit form to pay for your event by check. This form contains our mailing address and payment instructions.

    Mail your reservation payment to:
    Florida Institute of CPAs 
    P.O. Box 5437 
    Tallahassee, FL 32314-5437 
    Please make checks payable to: FLORIDA INSTITUTE OF CPAs

    Include with payment: 
    Event Name: 
    Member Number: 
    Meal Choice (if applicable):

    Chapter Registration Contact
    Kathlyn C. Jordan, CPA
    (904) 269-7077 ext 31

    Cancellation & Refund Policy
    Cancellations on chapter events will be accepted up to 3 business days prior to the event and will receive a full refund.

    Please Note: Cancellations must be made through the FICPA Member Service Center at (800) 342-3197. Cancellations cannot be processed via the website.

    Save the Date
    October 19, 2017 - Ruth's Chris Networking Event - evening
    November 9, 2017 - 3 hours A&A - 1:30 pm to 4:30 pm / Holiday Inn Wells Road

    Reminder: if you wish to become involved in a leadership role with the FICPA, please contact a chapter officer today!


    If listed below, select the appropriate sessions or options to continue with your purchase.

    Registration Status: CLOSED - Online registration for this course is now closed. Please contact the Member Service Center at (800) 342-3197 if you wish to inquire about registering.