Mobile Edition

Pricing Strategies: Find the Right Fit for Your Products (ACPS06)

Date:Thursday, September 19, 2019
Time:12:00PM - 1:00 PM
(Registration at 11:30AM)
Facility:Webcast or Webinar, Online
CPE Credit:1.0 Technical Business
Instructor: John L. Daly
Course Level:Intermediate
Early Bird Price:$39.00 FICPA Members, $59.00 Non-Members


A logical pricing strategy exists for every situation, but different situations call for different strategies.  While choosing the right strategy does not guarantee success, choosing the wrong usually strategy guarantees failure.   Attend this session to gain insights into common pricing strategies and learn where your organization's products belong.  


  • Understand common pricing strategies and which ones you should use for your organizations products

    Major Topics:

  • Common Pricing Strategies  

    - Priced-based competition  

    - Market skimming  

    - Market penetration  

    - Loss leaders  

    - Complementary pricing  

    - Satisficing  

    - Market segmentation  

  • The "profit waterfall" fantasy  

  • Aligning salesperson and shareholder pricing motivation

    Who Should Attend:
    CEOs, CFOs, Controllers, Sales and Marketing personnel

    Some pricing experience is helpful

    Advanced Preparation:


    If listed below, select the appropriate sessions or options to continue with your purchase.

    Registration Status: CLOSED - Online registration for this course is now closed. Please contact the Member Service Center at (800) 342-3197 if you wish to inquire about registering.