Mobile Edition

Marketing Mastery: Achieve Results Without Breaking the Bank (MMBC) (SUMMBC01)

Date:Friday, April 27, 2018
Time:1:00 PM - 3:00 PM
(Registration at 12:30PM)
Facility:Webcast or Webinar, Online
CPE Credit:2.0 Technical Business
Instructor: Ethan Chazin
Vendor:Surgent McCoy
Course Level:Basic
Early Bird Price:$89.00 FICPA Members, $119.00 Non-Members

This program will teach you how to market your firm, your products and services, and yourself/your people like a master, by embracing 21st century PULL strategies and best practices. The age of broadcast-era PUSH marketing communications (TV, radio, telemarketing) no longer work. Learn to communicate with your clients, prospects, employees, vendors (all the stakeholders in the markets you compete in) to make emotional connections, gain trust, move customers up the lifetime value chain, and convert mercenary customers to loyalists then raving fans.

  • Align your business and sales goals (functions) with marketing
  • Forge powerful connections by communicating with emotion
  • Develop solutions to the problems people face (exceed wildest expectations)
  • Make all employees brand ambassadors
  • Implement a world-class culture/why ethical organizations always outperform their competitors
  • Gain and maintain lasting competitive advantage

Major Topics:
  • What Marketing is and isn’t (you will be surprised)
  • Push vs. Pull marketing
  • Online is where it’s at
  • Content is king
  • Explain why you/your firm/your people do what they do

Who Should Attend:
Firms seeking to maximize their marketing efforts to achieve and maintain lasting competitive advantage


Advanced Preparation:


If listed below, select the appropriate sessions or options to continue with your purchase.

Registration Status: OPEN