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Successful Business Plan Composition: Part IV - Market Stratification is a Marketing Plan Necessary Condition (ACSBP418)

 
Date:Friday, December 29, 2017
Time:12:00PM - 2:00 PM
(Registration at 11:30AM)
Facility:Webcast or Webinar, Online
CPE Credit:2.0 Technical Business
Instructor: David R. Jenkins
Vendor:ACPEN
Course Level:Intermediate
Early Bird Price:$79.00 FICPA Members, $109.00 Non-Members

Description:

The most important element of a well composed business plan is its financial forecasts. And, the most important aspect of a well composed business plan’s financial forecasts is the defense of the forecasts underlying assumptions. Accordingly, a well composed business plan’s Market Analytics section defends forecasted revenue assumptions. This webcast explains.

Syllabus

Lesson 1.

Introduction

Lesson 2.

Elements of a Business Plan’s Market Analytics Section

Lesson 3.

Market Stratification

Lesson 4

Developing the Marketing Plan

Lesson 5.

Relating the Market Analytics Information to other Business Plan Sections

Lesson 6

Conclusion



Objectives:

  • Recognize how to correctly stratify a venture’s target markets  

  • Recognize how to correctly define segmented market demographics  

  • Recognize how to research and test segmented market demographics  

  • Recognize how to correctly develop a marketing plan based on the venture’s segmented market demographics  

  • Recognize how to correctly extend a business plan’s market analytics’ conclusions to other business plan sections



    Major Topics:

  • Market Targeting, Need, Growth, and Trends  

  • Market Research Testing, Competitive Analysis, Barriers to Entry, and Regulation  

  • Market Research Sources  

  • Extending Market Analytics Information to other Business Plan Sections 



    Who Should Attend:
    *CPAs *Attorneys *Enrolled Agents *Enrolled Retirement Plan Agents *Self-directed Retirement Plan Fiduciaries, Custodians, and Administrators *Self-directed Retirement Plan Account Holders *Tax Return Preparers *Financial Planners *Business Consultants

    Prerequisite:
    This webcast is an intermediate continuing education webcast. It is assumed the webcast participant has achieved basic business plan writing skills and understanding

    Advanced Preparation:
    None

    Session/Options

    If listed below, select the appropriate sessions or options to continue with your purchase.

    Registration Status: CLOSED - Online registration for this course is now closed. Please contact the Member Service Center at (800) 342-3197 if you wish to inquire about registering.