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Pricing Strategies: Find the Right Fit for Your Products (ACPS11)

 
Date:Thursday, December 7, 2017
Time:8:00 AM - 9:00 AM
(Registration at 7:30 AM)
Facility:Webcast or Webinar, Online
CPE Credit:1.0 Technical Business
Instructor: John L. Daly
Vendor:ACPEN
Course Level:Intermediate
Early Bird Price:$39.00 FICPA Members, $59.00 Non-Members

Description:

A logical pricing strategy exists for every situation, but different situations call for different strategies.  While choosing the right strategy does not guarantee success, choosing the wrong usually strategy guarantees failure.   Attend this session to gain insights into common pricing strategies and learn where your organization's products belong.  



Objectives:

  • Understand common pricing strategies and which ones you should use for your organizations products



    Major Topics:

  • Common Pricing Strategies  

    - Priced-based competition  

    - Market skimming  

    - Market penetration  

    - Loss leaders  

    - Complementary pricing  

    - Satisficing  

    - Market segmentation  

  • The "profit waterfall" fantasy  

  • Aligning salesperson and shareholder pricing motivation



    Who Should Attend:
    CEOs, CFOs, Controllers, Sales and Marketing personnel

    Prerequisite:
    Some pricing experience is helpful

    Advanced Preparation:
    None

    Session/Options

    If listed below, select the appropriate sessions or options to continue with your purchase.

    Registration Status: CLOSED - Online registration for this course is now closed. Please contact the Member Service Center at (800) 342-3197 if you wish to inquire about registering.