Mobile Edition

The Top Ten Business Myths (4173144B)

Date:Wednesday, January 24, 2018
Time:11:30AM - 7:00 PM
(Registration at 11:00AM)
Facility:Webcast or Webinar, Online
CPE Credit:8.0 Technical Business
Instructor: Ronald J. Baker
Vendor:California CPA Education Foundation
Course Level:Basic
Early Bird Price:$245.00 FICPA Members, $365.00 Non-Members


As businesses evolve, sometimes ideas about business don't always follow suit. Learn about 10 business myths while discovering better ideas and theories to align your organization with the realities of operating in a knowledge economy. This course will cover six transformational questions to enhance your organization's wealth-creating capacity. In addition, get answers to the five most-important questions organizations should reflect upon to remain relevant.

  • Identify why so much of the conventional business wisdom is more conventional than actual wisdom.
  • Determine how to overcome these myths and focus on what truly matters in your organization.
  • Recognize the six transformational questions that will take your organization to the next level.
  • Recall Peter Drucker’s Five Most Critical Questions for any organization.

Major Topics:
  • Growth for the sake of the growth is the ideology of the cancer cell.
  • Effectiveness trumps efficiency.
  • Ideas have more value than their mere execution.
  • What determines value and how much customers are willing to pay?
  • Is business a zero-sum game?

Who Should Attend:

Executives interested in becoming leaders in the business world while moving away from dated operational paradigms.


Advanced Preparation:


If listed below, select the appropriate sessions or options to continue with your purchase.

Registration Status: CLOSED - Online registration for this course is now closed. Please contact the Member Service Center at (800) 342-3197 if you wish to inquire about registering.