NewsFlash Dec. 1, 2016

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2016 MAP Survey:
National Benchmarking Data to Analyze Your Firm

The 2016 National Management of an Accounting Practice (MAP) Survey reveals firms are showing solid gains in revenue and profitability, diversifying services, incorporating a greater mix of billing protocols and exploring diverse strategies for growth. The biennial survey, conducted by the AICPA’s Private Companies Practice Section (PCPS) and is the profession’s largest benchmarking poll on practice-management topics.

The survey gathers information on the financial results and practice-management approaches of firms. The results are reported as medians and broken into seven size segments, from those with less than $200,000 in annual revenue to those with $10 million or more, as well as by geographic region and sub-region. Responses were gathered from May to July of 2016 and reflect firms’ financial results for 2015.

“One of the most telling conclusions revealed in the survey this year is that you don’t have to be big to run a very profitable firm, and you don’t have to be small to be innovative and nimble,” said Mark Koziel, CPA, CGMA, the AICPA’s Executive Vice President of Firm Services and Global Alliances.

Firms are building on the successes of the last few years and making investments to overcome obstacles – whether economic, regulatory, demographic, technological or entrepreneurial. The survey touches on numerous topics, including the following, to allow benchmarking of your firm in many particularly meaningful areas.

  • Median Profit Margin (fees minus expenses before owner salaries as a percent of net client fees) in participating firms during the last three cycles of the survey primarily show growth beginning in 2010, while this year’s survey indicated overall decreases in profit margin. The survey noted a number of factors contributed to these results including strategic investments for the future following the recession and rising employee costs as a result of competition for talent.
  • Billing rates for partners increased within all firm sizes. The increases ranged from less than 2 percent for firms in the middle revenue segments to 8 percent in the largest firms, with a significant increase of 20 percent for firms with the smallest revenue.
  • Staffing is one of the biggest discussion topics in the profession today. As the economy improves around the country, staff turnover rates continue to inch upward. The 2016 MAP Survey looks at a number of staffing considerations, including 150-hour graduates being hired at almost twice the rate of those who don’t meet the requirement, and using social media to recruit staff. This is an area of opportunity for smaller firms, with less than one in five firms under $1 million using these tools.
  • Results of the MAP Survey outline the median chargeable hours by staff position for each revenue band. Compared to the 2014 survey results, across all revenue segments the chargeable hours of partners has decreased an average of 2 percent, while the chargeable hours of associates has increased by an average of 4 percent. It’s important to consider how your firm compares in its specific revenue segment, as the changes in billable hours for partners range from a decrease of 2 percent in larger firms to an increase of 10 percent in medium firms.

Firm owners and administrators are among the many interested audiences who can use the full survey results to analyze how their firms compare with others throughout the country, and in their own size segments and geographic areas. The survey is a great reality check that spotlights where a firm stands in relation to other similar practices and which issues it may want to address. AICPA PCPS/ National MAP Survey results are available to PCPS firms at no charge. Participating firms have access to their free personalized reports on the survey platform.

For more information about the full survey results and PCPS, click here.

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Joseph L. Saka, CPA/PFS
Incoming CEO of BPB
Photo credit: Bob Soto
Berkowitz Pollack Brant Announces Leadership Changes

Berkowitz Pollack Brant Advisors and Accountants recently announced its succession plan, introduced a new chief executive officer and elevated the former CEO to the position of founding and executive chairman.

Joseph L. Saka, CPA/PFS, has been named chief executive officer. Richard A. Berkowitz, JD, CPA, who founded the firm in 1980, has been named founding and executive chairman. And Edward N. Cooper, CPA, has been named director-in-charge of the tax services practice, the role formerly held by Saka.

Saka has led the Tax Services practice since 2010 and has served on the firm’s Executive Committee, Management Committee, and Strategic Planning Committee. Cooper joined the firm in 2012 and focuses his practice on real estate consulting, complex partnership structuring and corporate tax planning. He will lead the firm’s seventy-five member tax practice, including continued expansion of services, process improvement and efficiencies, and client-service teams.

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Employers Hiring Holiday Help:
Understand Health Care Law on Seasonal Workers

IRS Tax Tips

As an employer, your size – for purposes of the Affordable Care Act – is determined by the number of your employees. If you hire seasonal or holiday workers, you should know how these employees are counted under the health care law.

Employer benefits, opportunities and requirements depend on your organization’s size and the applicable rules. If you have at least 50 full-time employees, including full-time equivalent employees, on average during the prior year, you are an Applicable Large Employer (ALE) for the current calendar year. However, there is an exception for seasonal workers.

If you have at least 50 full-time employees, including full-time equivalent employees, on average during the prior year, your organization is an ALE. Here’s the exception: If your workforce exceeds 50 full-time employees for 120 days or fewer during a calendar year, and the employees in excess of 50 during that period were seasonal workers, your organization is not considered an ALE. For this purpose, a seasonal worker is an employee who performs labor or services on a seasonal basis.

The terms seasonal worker and seasonal employee both are used in the employer-shared responsibility provisions, but in two different contexts. Only the term seasonal worker is relevant for determining whether an employer is an ALE subject to the employer-shared responsibility provisions. For information about the difference between a seasonal worker and a seasonal employee under the employer-shared responsibility provisions see our Questions and Answers page.

See the Determining if an Employer is an Applicable Large Employer page on for details about counting full-time and full-time equivalent employees. You can also see our Health Care Law: Highlights for Applicable Large Employers video on the IRS YouTube channel’s Health Care playlist. also has information for employees about health care law.

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Florida Department of Financial Services Offers Holiday Tips

Chief Financial Officer Jeff Atwater’s Dollars & Sense

The Florida Department of Financial Services (DFS) offers these resources to assist consumers with holiday shopping and help them avoid scams. Please feel free to pass the information along to your clients.

  • Attorney General Pam Bondi offers a Product Recall Guide to help consumers avoid buying gifts that have been recalled for safety reasons.
  • DFS offers a travel tool to help consumers track expenses related to family vacations.
  • Commissioner Adam Putnam offers a Check-A-Charity tool allowing consumers to verify that a charity is registered and look through the organization's financials.

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FAF Names Harold Monk Jr. as FASB Member
Harold L. Monk Jr., CPA

The Board of Trustees of the Financial Accounting Foundation recently announced the appointment of Harold L. Monk Jr., CPA, CFE to the Financial Accounting Standards Board.

Monk is a partner with Carr, Riggs & Ingram, LLC and currently serves on the Private Company Council. He helped form Davis, Monk & Company, which merged with Carr, Riggs & Ingram in 2010. He has served as chairman of the AICPA’s Auditing Standards Board, as a member of its Board of Directors and as chairman of the AICPA’s Private Companies Practice Section.

Monk’s term will begin Jan. 1, 2017 and conclude June 30, 2022, when he will be eligible for appointment to an additional term of five years. He will succeed Daryl Buck in this position and as FASB liaison to the Private Company Council.

To read the full article, click here.

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YCPAs Lead CPA Season of Service

November and December 2016



This is the time of year when many charities offer great opportunities to serve our local communities. From sprucing up facilities to sorting clothing or helping build a home, there are many ways to lend a hand.

In November and December, the Young CPAs Committee is leading the way for FICPA members to serve their communities during the CPA Season of Service. Why not organize or join an event for a charity in your area?

When we join together to serve locally, it’s more beneficial (and fun) than just one!

To learn more, click here.

Ask Us: Member Service Center (800) 342-3197 | (850) 224-2727

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Four Strategies to Recruit and Retain Young Professionals Worldwide

CGMA Magazine

People age 34 or younger represent an increasing share of the workforce worldwide. In the U.S. they make up the largest share of the labor market. But the values of the generation also known as Millennials often don’t align with the values of employers. Companies that want to recruit and retain young professionals with leadership talent need to adjust, Deloitte research suggests.

Two-thirds of the young professionals studied – all of them college graduates and most working in companies with more than 100 employees – expect to look for a new job or quit to do something different by 2020, according to Deloitte, which polled almost 7,700 young professionals in 29 countries.

To read the full article, click here.

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Personnel File – People on the Move

The News Service of Florida

Dave Murzin has been named Northwest Florida director for the firm Liberty Partners of Tallahassee. Murzin served in the Florida House from 2002 to 2010 and was a longtime legislative staff member.

Pat Geraghty has been elected chairman of the Florida Council of 100. Geraghty is chief executive officer of GuideWell Mutual Holding Corp. and Florida Blue.

Ryan Matthews has been appointed deputy secretary for regulatory programs at the Florida Department of Environmental Protection. Matthews most recently served as the department’s director of water policy.

Bobby Dubose and Gary Farmer have been elected to leadership roles with the Broward County legislative delegation. DuBose, a Democratic House member from Fort Lauderdale, will serve as delegation chairman for the 2017 session. Farmer, a Democratic senator from Fort Lauderdale, will serve as vice-chairman.

Martin S. Fein and Keathan B. Frink have been appointed by Gov. Rick Scott as judges in the 17th Judicial Circuit in Broward County. Fein, of Davie, has been a sole practitioner since 1998. Frink, of Cooper City, is a partner with Kelley Kronenberg.

Vito Sheeley has been named district director for newly elected Congressman Charlie Crist. Sheeley has previously worked as outreach director on the staff of U.S. Rep. Kathy Castor, D-Fla., and outreach director on the Crist for Congress campaign.

Wade Litchfield has joined the Volunteer Florida Foundation Board of Directors. Litchfield is vice president and general counsel of Florida Power & Light Co.

Estella Gray has joined the Hill+Knowlton Strategies public-relations firm. Gray, who will work in the firm’s Tampa office, most recently worked as government affairs program manager for the Southwest Florida Water Management District.

Ben Wolf has been named a client partner with ISF Inc. Wolf most recently served as chief of staff at the Florida Department of Management Services.

Glenna Ashton, Karen Goldberg, Lois Laibl-Crowe, Rosie Finigan, Eugenia Halliburton and Debra Knox have been appointed or reappointed by Gov. Rick Scott to the Florida Coordinating Council for the Deaf and Hard of Hearing. Ashton, of Boca Raton, is an adjunct professor at the University of Florida. Goldberg, of Brandon, is director of deaf mental health at the University of South Florida. Laibl-Crowe, of Palatka, is the volunteer program coordinator for the Florida Deaf and Blind Association. Finigan, of Key West, is an occupational therapist and center manager for Select Physical Therapy. Halliburton, of Jacksonville, is an instructor at Impact Christian Academy. Knox, of Oviedo, is a speech-language pathologist and clinical director at the University of Central Florida. 

Rodney Dunetz and Janine Margewicz have been appointed by Gov. Rick Scott to the Board of Acupuncture. Dunetz, of Delray Beach, is an acupuncturist and founder of Dunetz Wellness Center. Margewicz, of Winter Garden, is an acupuncture physician at SunRise Acupuncture and West Orlando Acupuncture.

©2016 The News Service of Florida. All rights reserved. Posting or forwarding this material without permission is prohibited. You may view our Terms of Use here.

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Don’t Miss Foundation’s Upcoming Events

1040K Run and Accounting Career Fair
Enjoy the FICPA Educational Foundation 28th Annual 1040K Run and Accounting Career Fair in beautiful Coconut Grove. College students and children can run or walk in the 5K, 10K or Kids Run for $5 and receive a free T-shirt, too!

The 1040K Run and Accounting Career Fair begins April 22, 2017 at 7:30 a.m. Network with Florida’s top accounting professionals in a relaxed and fun atmosphere – register today!

Suncoast Scramble – Golfing for a Cause!
The Foundation’s annual Suncoast Scramble Golf Tournament will be held May 5, 2017 at the gorgeous East Lake Woodlands Country Club in Oldsmar. Sign up today to play and get the opportunity to network with Tampa Bay’s top CPAs. Challenge the reigning two-time champion, CBIZ MHM, LLC, for the coveted Florida CPA Champions Cup!

Want to sponsor the event? The tournament is a great opportunity to get company exposure to Tampa Bay’s top CPAs. To learn more about the sponsorship options, check out the 2017 Sponsor Brochure.

Sponsors and golfers can help us “tee off” to provide scholarships to deserving Florida accounting students – sign up today!

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Introducing the CGMA® Program:
A Lifelong Professional Learning Journey

Whether you’re a CPA in Miami or Jacksonville, you have the technical foundation you’ve developed to this point in your career. Now it’s time to make the move to a whole new level.

Our partnership with the AICPA in bringing you The Chartered Global Management Accountant® (CGMA) Program is the way you do it. You’ll learn the intangibles it takes to become a more strategic, confident, secure and insightful leader, such as interpersonal skills, management skills and the way you influence and guide groups and decisions in your organization.

The program is transformational, but it’s not just a one-and-done experience. It’s a lifelong journey full of milestones that will continue to push you forward and change you into a business leader.

You’ve got the insight. Now make an impact. Get started with the CGMA Program.

For more information, click here.

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Valuation, Forensic Accounting and Litigation Services Conference (16 CPE)
Jan. 5-6, 2017
Ft. Lauderdale



It’s back! Join us in Ft. Lauderdale to start the year off right with a spectacular conference that brings together cutting-edge topics, outstanding speakers and professionals like you.

The FICPA’s Valuation, Forensic Accounting and Litigation Services Conference from Jan. 5-6, 2017 will provide novice and seasoned CPAs with the information and tools they need to stay on top of the profession and master these specialty services.

Our agenda features nationally recognized forensic expert Ralph Summerford and conference favorite Cynthia Greene, among many others. Click below to register before Tuesday, Dec. 6, 2016, and you’ll save $55 with the early-bird price!

Register Now | Learn More
Ask Us: Member Service Center (800) 342-3197 | (850) 224-2727 |

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Tech Tip
How to Capitalize, Lowercase or Uppercase Text in Excel 2016

If you work with a lot of text-based data in your Excel spreadsheets, formatting can become tedious. Unlike Microsoft Word, Excel doesn’t include a Change Case tool for editing text with special upper, lower or other types of capitalizations. So, what’s the solution?

You could copy the column into Microsoft Word, use the Change case tools, then copy and paste into Excel again. That’s a bit cumbersome, though, and prone to copy-paste errors for large sets of data. A more Excel-centric option is to use the UPPERLOWER and PROPER functions. To do this, you can create a temporary column to format your text and then replace your old values with your properly capitalized text. 

How to Use Change Case in Excel 2016
In this example, a column contains names using ALL CAPS, rather than PROPER capitalization. First, you’ll need to make a temporary modification to your spreadsheet by inserting a new column to the right of the column containing the text you wish to modify. After inserting the column, activate the first blank cell next to the column containing text. Then enter the formula to change the case; specifically, for proper, this would be =PROPER(A3). If you want to use a different type of capitalization, =UPPER would capitalize all letters, while =LOWER would convert to all lowercase letters. After entering the formula, hit Enter. You’ll notice the text from the first cell is copied into the column you created earlier using proper casing.

Now use the auto fill function to repeat the process for the other names. Once the names have the proper casing, what will you do with the duplicates? Easy: Select the names in the column you just auto-filled, then click Copy or press CTRL + C. Right-click in the beginning column; in my case, it’s A3. Click the Paste Special menu for Values. Then delete the temporary column used to facilitate the formatting. There you have it – your names now have the proper casing.

To read the full article with images, click here.

For more information and to view an archive of previous Tech Tips, please visit us here.

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In Memoriam

The FICPA honors the memory and passing of these members.

Richard Layman – Aug. 7, 2016
Stan Salzer – Oct. 20, 2016
Ronald Thaw – Oct. 10, 2016 

Look for the next issue of FICPA NewsFlash Dec. 15, 2016.

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