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June 20, 2014 Headlines

Intacct Brings Business Intelligence to SMB Accounting
My Must-Have Apps: How a Cell Phone Repair CEO Uses His Smartphone to Stay Organized
How You Can Prepare For the Internet of Things
Receive Custom Social Content for Your Small Business With Emphatic
You Should Be Digital Already
Small Biz Tech Pain Points: Filing Cabinets, Slow Email, Crappy Web Sites
A Great Company-Wide Social-Media Policy Starts at the Top
What SMBs Need to Know About Ever-changing SEO

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Intacct Brings Business Intelligence to SMB Accounting

Small Business Computing (06/16/14); Hernandez, Pedro

Intacct has released a business intelligence (BI) solution for small businesses. Performance Cards, Intacct's latest offering, is designed to support SMBs' decision making processes with regard to data. Intacct Director of Product Marketing Vijay Ramakrishnan says many small businesses occupy a mid-market growth cycle, underscoring the need for business solutions to accommodate technology corresponding to this growth. Ramakrishnan notes that Performance Cards include a wealth of information, relying on both mobile devices and desktops, that can be customized for a business. SMBs can select which reporting periods are desired for data snapshots, while the solution features real-time data and trends. Ramakrishnan says Intacct supports SMBs' desire for visualizations that generate rapid information without the complexity associated with traditional BI tools. Read More


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My Must-Have Apps: How a Cell Phone Repair CEO Uses His Smartphone to Stay Organized

Entrepreneur (06/05/14); Gregory, Jennifer Goforth

According to CEO Jeremy Kwaterski of CPR Cellphone Repair, there are three mission-critical apps that support his entrepreneurial endeavors. The first, Life Reminder, provides Kwaterski with reminders about tasks regarding his business, as well as his personal life. Life Reminder allows him to schedule alerts, including texts and email. PushBullet, another app that helps Kwaterski stays organized, allows users to share email, files, and media between multiple devices. The synchronization feature of PushBullet allows Kwaterski to more easily search for and retrieve important files. The last app, Galaxy's Smart Watch, connects to his Galaxy Smartwatch to provide Kwaterski with real-time updates via vibrations or beeping, and allow him to stay connected to business at all times. Read More


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How You Can Prepare For the Internet of Things

Processor.com (05/30/14)Vol. 36, No. 11,

There are a few important considerations for firms to remember governing the Internet of Things (IoT), otherwise known as the network, storage, access, and computing capacity. Firms must determine best-practice templates for IoT conversations, says Moor Insights & Strategy CTO Paul Teich. According to Teich, networks must behave as specified in service-level agreements (SLAs), and must adjust accordingly. One component of IoT data is encrypting devices and controlling authorized user access. Teich says management should determine who can administer different components of a service, the certification and secure runtime environment for devices. Other questions to determine include implementing Bring-Your-Own-Device (BYOD) management policies that account for interconnectivity of multiple devices. Read More


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Receive Custom Social Content for Your Small Business With Emphatic

Small Business Trends (05/28/14)

Emphatic, a new Web service, generates social media content for small businesses. Emphatic costs $200 per month for 100 posts, with high levels of customer service included. Emphatic's appeal is based on their customized content, which is created specifically by writers that generate relevant content. SMBs also have the opportunity to provide feedback to writers or edit the post. SMBs can opt for more than 100 posts and pay accordingly for a higher plan. Read More


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You Should Be Digital Already

Accounting Today (05/30/2014); Hood, Daniel

While many accounting firms have migrated to a digital environment, David Bergstein of Intuit says truly digital firms follow a few critical steps. Bergstein, a regional strategic account manager in the accountancy division of Intuit, says digital firms scan every piece of paper that comes into an office. Bergstein says there are several important benefits to digital accounting, including saving money and increasing productivity. Other significant gains of digital accounting include the simplification of tasks like payroll services. Furthermore, digital analysis of client data has allowed firms to customize their offerings for clients. Bergstein says younger employees are more likely to be deterred from accounting environments that do not practice digitally, while digital accounting supports a remote work environment. Read More


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Small Biz Tech Pain Points: Filing Cabinets, Slow Email, Crappy Web Sites

Small Business Technology (05/23/14); Ramon, Ray

According to a recent survey by Microsoft, technology usage is lacking among small business users. The survey noted one-third of SMBs are using cloud technology, while another third still use filing cabinets. The lack of cloud adoption among SMBs was alarming, considering the potentially tremendous gains for SMBs. Other findings of the survey indicated upgrading the company Web site was a priority for only half of SMBs. While technology can be overwhelming for businesses, SMBs should understand the scalability of cloud options. Furthermore, cloud software provides built-in security for firms, in addition to supporting business continuity. Read More


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A Great Company-Wide Social-Media Policy Starts at the Top

Entrepreneur (05/21/14); Carson, Mel

There are four branding strategies small businesses can follow to improve their company culture and image with regard to social media. Social media should be used by all tiers of employees, including leadership. Executives using social media platforms are more likely to create a more open persona that encourages employees to engage via social media. Creating a less defensive social media policy is apart of creating a strong social media strategy, particularly by framing how social media is discussed with regard to a business' brand. SMBs should invest in "evangelists" that will generate content to support leaders online and engage with clients. Finally, investing in public speaking and writing courses is useful for how to present content effectively and maximize user engagement in a competitive online environment. Read More


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What SMBs Need to Know About Ever-changing SEO

Small Business Computing (05/22/14); Martin, James A.

There are a few major considerations businesses should assess while navigating search engine optimization (SEO). The first is remembering SEO is content-focused. Creating high-quality content is the most effective way for a business to show up in SEO rankings. Blogs are another important part of creating a social media strategy that is constantly refreshed with new content. Keywords still play a major role in SEO strategies but SMBs should focus on keywords that are content-related and use these keywords in content titles, headlines, and themes. Cultivating a strong social media is equally important, and SMBs should optimize their sites for mobile viewing. SMBs should also be mindful of reviews on sites like Yelp, which Google is likely to connect a SMB site to in search queries. Read More


LAST UPDATED 6/20/2014