MBAexpress: Masterful Marketing

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1.0 Credits

You have developed a strong technical expertise but what about those skills necessary to grow and expand your business? This course will discuss various methods of lead generation, investing in your people, the importance of branding, the and the use of social media.


* Illustrate the marketing value by investing in their people * Identify how business professionals are differentiating themselves in the market place * Describe ways to strengthen business relationships * Recognize ways to determine ROI using social media

Major Topics

* Determine what lead generation method would work the best for their business (referrals, direct marketing, publish a book, etc.) * Recognize that you are in the people business first and it's people who create the relationships that that drive revenue * Discuss the differences between the various social media platforms

Designed For

CPAs, corporate finance teams, business leaders and other financial professionals.


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