MBAexpress: Balanced Scorecard

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1.0 Credits

Balanced Scorecard is a performance measurement framework that added strategic non-financial performance measures to traditional financial metrics to give managers and executives a more 'balanced' view of organizational performance.


* Recognize how the balanced scorecard helps to align business activities to the vision and strategy of the organization * Identify the key characteristics of a balance scorecard * Identify the four perspectives of the balance scorecard

Major Topics

* Discuss in depth the four perspectives of the balanced scorecard (financial, customer, business process, learning & growth). * Articulate the value that a balanced scorecard brings to an organization * Discuss the value of identifying a small number of strategic objects for each perspective

Designed For

CPAs, corporate finance teams, business leaders and other financial professionals.


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