Marketing News
May 08, 2012 Easy Ways to Fit Social Media Into Your Business- How do you incorporate the latest and greatest new social media
platforms into your marketing strategy without increasing the workload?
May 07, 2012 Social Media Influences On Generational Behavior And Vice Versa- Social Media – it's much more than Facebook, Twitter, Linkedin, YouTube,
and even Foursquare, Pinterest, Tumblr, blogs, podcasts – it seems new
platforms are created every hour wherever sharing is happening. Not only
is the...
May 04, 2012 The Numbers that Really Matter for Your Business- Creating benchmarks that work to grow your business and improve
profitability along the way requires an intimate knowledge of your
company, customers, and team members. Your competitors’ metrics choice
rarely matters except to provide...
May 02, 2012 What a 9-Year-Old Can Teach You About Selling- I recently read a study that confirmed my suspicion that most people
don't remember what we present to them in a sales call. The data
suggested that the average buyer in a meeting will only remember one
thing–one!–a week after your...
May 01, 2012 Build your own Geek Squad of online ad experts- As accounting firms feel more pressure to enter the digital realm, they
are seeking more experts inside it, for both internal and outsourced
marketing manpower.
April 30, 2012 How to Create Winning Sales Conversations- Marketing and sales have a language of their own. The purpose is to get attention, generate interest, and stimulate action.
March 21, 2012 Twitter Addiction - Progressing On to Harder Social Media "Drugs" - In a previous Huffington Post blog, " LinkedIn -- The Gateway Drug to Social Media For Financial Services and Others ,"
I discussed how LinkedIn serves as a "gateway" drug of sorts for those
reluctant about where to enter social media...
March 16, 2012 5 Components of a Successful Marketing Plan- What makes a good marketing plan? You can measure it by the decisions that follow, the business it generates and how well it's implemented. A brilliant marketing plan that is not executed is worth much less than a mediocre marketing plan that's...
March 14, 2012 How to Make a Corporate Board More Effective - Much like a driver steering a race car, a corporate board can keep a company on course and prevent wrecks. But corporate governance, just like racing, requires skill, quality information and a certain mindset to cross the finish line –...
March 08, 2012 5 Simple Steps to Measure Social Media ROI- There are, without question, myriad soft benefits of social media:
elevated customer service, real-time market research, influencer
engagement, crisis management, brand protection, brand equity and
word-of-mouth marketing. But, many companies...
March 06, 2012 Start Scheduling Your Post-busy Season Meetings...Now- Trust me, I realize it is extremely hectic this time of year, and
perhaps the last thing on your mind is marketing and sales. Back when I
was an in-house marketer the only time I get my accountants to talk with
me about marketing during March...
February 27, 2012 How to Build Your Professional Twitter Brand- Not all tweets are created equal, according to research from Carnegie Mellon University, MIT and Georgia Tech. This is why some of us feel like we’re talking to ourselves on Twitter.
To expand your Twitter audience, think about how you...
February 23, 2012 12 Top Tools to Manage Your Social Media Marketing- Small business owners who are successful at marketing through social media often have help from a growing arsenal of time-saving tools and services that make it easier and more effective. Taking advantage of these tools can mean the difference...
February 22, 2012 Why Social Media Participation Can be Good for CPAs- CPAs may justifiably be wary of sharing personal and professional information on social media sites such as Facebook, Twitter and LinkedIn. After all, many CPAs spend their days verifying facts in the form of numbers – and adding...
February 06, 2012 Visibility = Growth- Recently one night I was struggling feverishly with my 7th grader’s science assignment on paleobotany.
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