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Easy Ways to Fit Social Media Into Your Business
How do you incorporate the latest and greatest new social media platforms into your marketing strategy without increasing the workload?
Social Media Influences On Generational Behavior And Vice Versa
Social Media – it's much more than Facebook, Twitter, Linkedin, YouTube, and even Foursquare, Pinterest, Tumblr, blogs, podcasts – it seems new platforms are created every hour wherever sharing is happening. Not only is the...
The Numbers that Really Matter for Your Business
Creating benchmarks that work to grow your business and improve profitability along the way requires an intimate knowledge of your company, customers, and team members. Your competitors’ metrics choice rarely matters except to provide...
What a 9-Year-Old Can Teach You About Selling
I recently read a study that confirmed my suspicion that most people don't remember what we present to them in a sales call. The data suggested that the average buyer in a meeting will only remember one thing–one!–a week after your...
Build your own Geek Squad of online ad experts
As accounting firms feel more pressure to enter the digital realm, they are seeking more experts inside it, for both internal and outsourced marketing manpower.
How to Create Winning Sales Conversations
Marketing and sales have a language of their own. The purpose is to get attention, generate interest, and stimulate action.
Twitter Addiction - Progressing On to Harder Social Media "Drugs"
In a previous Huffington Post blog, " LinkedIn -- The Gateway Drug to Social Media For Financial Services and Others ," I discussed how LinkedIn serves as a "gateway" drug of sorts for those reluctant about where to enter social media...
5 Components of a Successful Marketing Plan
What makes a good marketing plan? You can measure it by the decisions that follow, the business it generates and how well it's implemented. A brilliant marketing plan that is not executed is worth much less than a mediocre marketing plan that's...
How to Make a Corporate Board More Effective
Much like a driver steering a race car, a corporate board can keep a company on course and prevent wrecks. But corporate governance, just like racing, requires skill, quality information and a certain mindset to cross the finish line –...
5 Simple Steps to Measure Social Media ROI
There are, without question, myriad soft benefits of social media: elevated customer service, real-time market research, influencer engagement, crisis management, brand protection, brand equity and word-of-mouth marketing. But, many companies...
Start Scheduling Your Post-busy Season Meetings...Now
Trust me, I realize it is extremely hectic this time of year, and perhaps the last thing on your mind is marketing and sales. Back when I was an in-house marketer the only time I get my accountants to talk with me about marketing during March...
How to Build Your Professional Twitter Brand
Not all tweets are created equal, according to research from Carnegie Mellon University, MIT and Georgia Tech. This is why some of us feel like we’re talking to ourselves on Twitter. To expand your Twitter audience, think about how you...
12 Top Tools to Manage Your Social Media Marketing
Small business owners who are successful at marketing through social media often have help from a growing arsenal of time-saving tools and services that make it easier and more effective. Taking advantage of these tools can mean the difference...
Why Social Media Participation Can be Good for CPAs
CPAs may justifiably be wary of sharing personal and professional information on social media sites such as Facebook, Twitter and LinkedIn. After all, many CPAs spend their days verifying facts in the form of numbers – and adding...
Visibility = Growth
Recently one night I was struggling feverishly with my 7th grader’s science assignment on paleobotany.